Satisfying users and creating a happy temperature for thousands of households, Aucma is committed to upgrading users' new lifestyles and improving user experience, expanding and strengthening its advantageous refrigeration industry, and fully cultivating emerging technology industries. With high-quality products and temperature sensitive services, Aucma provides users with integrated optimal solutions to meet their needs, exceed their expectations, and create user value.
Happy employees, creating a happy atmosphere for all employees. Aucma always adheres to the concept of development relying on employees, development for employees, and sharing development results with employees. We strive to expand the growth space for employees, build a career stage, create a good environment, and do our best to make every Aucma person feel valuable in their work, successful in their career, and happy in their life.
Creating a prosperous society and creating a happy atmosphere for the country and society, Aucma demonstrates its responsibility as a state-owned enterprise, integrating corporate social responsibility into its development. While benefiting society through its own development, Aucma undertakes a warm social responsibility, engages in social welfare undertakings, sincerely gives back to society, shoulders sustainable environmental responsibility, pursues green development, and becomes an excellent corporate citizen and a model for practicing social responsibility
Development History
Phase 1 (1987-1995): Focusing on Electric Refrigerators & Rolling Development
In its early days, the enterprise focused on developing electric refrigerators. By upgrading equipment, implementing comprehensive quality management, and strengthening technological innovation and R&D, Aucma refrigerators quickly gained market popularity, earning acclaim from society and consumers. In 1995, it was honored as China's "King of Electric Refrigerators."
The enterprise explored an intensive development path characterized by "self-exploitation, self-restraint, and rolling growth," setting a successful example for state-owned enterprise reforms and receiving high recognition from Comrade Wu Bangguo, then Vice Premier of the State Council.
Phase 2 (1996-2005): Capital Operation & Diversified Business
Guided by goals of "scale, strength, and innovation," "five modernizations" (scale, diversification, intensification, modernization, internationalization), and "three upgrades" (industrial, managerial, and cultural), the enterprise pursued diversified operations, entering sectors including air conditioners, refrigerators, kitchen appliances, water heaters, washing machines, small home appliances, electric vehicles, and marine biology.
To support diversification, Aucma strengthened capital operations. In December 2000, Aucma's stock was officially listed on the Shanghai Stock Exchange, laying a foundation for capital-driven growth and diversified business expansion.
Phase 3 (2006-2014): Focusing on Core Business & Starting a Second Venture
With new leadership appointed by Qingdao Municipal Government, Aucma embarked on a "Second Venture" journey. The new leadership implemented the "Aucma Three-Year Revitalization Plan," prioritizing core strengths in refrigeration. Leveraging opportunities like the Home Appliance Subsidy Program, Aucma saw rapid growth in its core refrigeration and household appliance businesses, significantly enhancing market competitiveness, profitability, and overall strength.
The enterprise established a market-oriented quality evaluation system and integrated quality prevention/control mechanisms. Through intensive management improvements, cost optimization, structural reforms, and strategic adjustments in industrial/product portfolios and global markets, Aucma further solidified its foundation for sustainable development.
Phase 4 (2015-Present): Internet Era & Creating the Future
Aucma launched its "Internet + Full Cold Chain" strategy, reshaping its industrial landscape: developing smart home appliances (transitioning from hardware to "hardware + services"), smart cold chain solutions (providing end-to-end temperature-controlled services from farm to table), and advanced low-temperature technology (scaling up key low-temperature tech applications to become a globally influential player in this field).
Additionally, Aucma expanded into integrated circuits, intelligent robotics, quasi-financial services, and international trade, evolving into a digital, intelligent, global, and tech-driven enterprise group.